Waning iPhone Market Share Could Provide Opportunities for a Windows Phone Surge

When you’re contemplating buying a new smartphone, Windows Phone is not an option that immediately springs to mind. However, going by a statement from Microsoft as early as this Jan, it seems the device has been steadily making its way into more and more hands in as many as 24 different markets worldwide with over 14 markets claiming it to be the #2 smartphone operating system used. With flagship devices like the Nokia Lumia 928, 1020, and 1520, as well as affordable ones such as the Lumia 520, 625, and 1320, the prospects for Windows Phone to provide a stiff challenge to the superior iPhone certainly seems brighter.

Windows Phone is third in global market share and heading to second place

Windows Phone is currently the third-leading mobile phone platform in the world, more than tripling its market share year-over-year and more than doubling unit sales while pushing past a slumping BlackBerry.
And Windows Phone could jump into second place very soon.

“Windows Phone claiming the third spot is a first and helps validate the direction taken by Microsoft and key partner Nokia,” the IDC’s Kevin Restivo said in a statement. “Given the relatively low volume generated, the Windows Phone camp will need to show further gains to solidify its status as an alterative to Android or iOS.”

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Windows Phone 7 marketplace catalog preview

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App store analytics provider Distimo took its monthly look at the world of mobile application stores, and this time zoomed in on the differences between Microsoft‘s Windows Phone 7 Marketplace and Windows Marketplace for Mobile (6.x).

For you information, Distimo gathered data on all major app stores, but the Windows Phone 7 Marketplace data specifically was collected from 1 November until 22 November 2010, in the United States only (the store launched at the end of October 2010).

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Battling Chimeras: Windows Phone 7

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Windows Phone 7 is a sprawling mobile platform that, by year’s end, will power about a dozen devices, from four manufacturers, spanning 60 carriers through 30 countries. According to Microsoft CEO Steve Ballmer, Windows Phone 7 was created to be, “Always delightful and wonderfully mine.” It was a reactionary moment in the company’s history — an answer to a question asked three years earlier.

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